Baijiu Branding, Olympic Style
Shanghaiist had for us some ‘swellfun‘ last month. Now the Guizhou-based Kweichow Moutai Co. seems to have come up with a new way of baijiu branding by adding a little Olympic flavor into their drinks.
The company, producing probably the most renowned Chinese liquor, or baijiu, collaborated with the Beijing National Aquatics Center Co., Ltd for their high-end water cube liquor. He Kexin, the disputed Beijing Olympic champion, received a limited edition of this Water Gube Wine (水立方酒) with some other winners at the press conference.
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