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Baijiu Branding, Olympic Style

Shanghaiist had for us some ‘swellfun‘ last month. Now the Guizhou-based Kweichow Moutai Co. seems to have come up with a new way of baijiu branding by adding a little Olympic flavor into their drinks.

The company, producing probably the most renowned Chinese liquor, or baijiu, collaborated with the Beijing National Aquatics Center Co., Ltd for their high-end water cube liquor. He Kexin, the disputed Beijing Olympic champion, received a limited edition of this Water Gube Wine (水立方酒) with some other winners at the press conference.

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3 Comments Post a comment
  1. “He Kexin, the disputed Beijing Olympic champion, received a limited edition of this Water Cube Wine.”

    I would have thought Chinese law would forbid the encouraging of minors to drink alcohol.

    December 28, 2008
  2. David #

    Oh, so maybe they’re just trying to prove she’s old enough to compete?

    December 28, 2008
  3. “Oh, so maybe they’re just trying to prove she’s old enough to compete?”

    She will be, in a couple of years.

    December 31, 2008

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