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Baijiu Branding, Olympic Style

Shanghaiist had for us some ‘swellfun‘ last month. Now the Guizhou-based Kweichow Moutai Co. seems to have come up with a new way of baijiu branding by adding a little Olympic flavor into their drinks.

The company, producing probably the most renowned Chinese liquor, or baijiu, collaborated with the Beijing National Aquatics Center Co., Ltd for their high-end water cube liquor. He Kexin, the disputed Beijing Olympic champion, received a limited edition of this Water Gube Wine (水立方酒) with some other winners at the press conference.

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3 Comments Post a comment
  1. stuart #

    “He Kexin, the disputed Beijing Olympic champion, received a limited edition of this Water Cube Wine.”

    I would have thought Chinese law would forbid the encouraging of minors to drink alcohol.

    December 28, 2008
  2. David #

    Oh, so maybe they’re just trying to prove she’s old enough to compete?

    December 28, 2008
  3. stuart #

    “Oh, so maybe they’re just trying to prove she’s old enough to compete?”

    She will be, in a couple of years.

    December 31, 2008

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