ANTA Sports Products Limited, the Fujian-based Chinese sportswear maker, signed a deal on Jan 18 with the top ranked female tennis player “JJ” Jelena Jankovic. The historic deal clearly marks the company’s ambition to go global, a very good branding move especially compared with Li Ning, who last year signed a two-year contract with the [...]
Entries from January 20th, 2009
ANTA Sports Signs No.1 Tennis Player Jelena Jankovic
January 20th, 2009 · 2 Comments · Business, Sportswear, Tennis
Tags:ANTA Sports·branding·endorsement·Jelena Jankovic·Li Ning·Sportswear
Chinese to Enjoy English Premier League for Free? (Update)
January 16th, 2009 · 3 Comments · Baseball, Basketball, Business, Football, Sports Media
Update – EPL is now back for free to Chinese in 2009-2010 season That might be possible from 2010. According to a latest Bloomberg article, some non-media companies may bid for the next 3-year Chinese television broadcasting rights to EPL after the contract runs out with WinTV, a pay-per-view channel run by state-owned Guangdong Provincial [...]
Tags:CCTV·English Premier League·media rights·MLB·NBA·p2p·piracy·Titan Sports·WinTV
Lip-syncing Girl out of CCTV’s Spring Festival Gala (Update 1)
January 14th, 2009 · 1 Comment · Government
According to West China Metropolitan News (华西都市报), a Chengdu-based newspaper, Lin Miaoke, the lip-syncing girl in the Olympic opening ceremony, was deprived of her chance to perform on CCTV New Year’s Gala or chunwan, a TV program hosted by China’s main television broadcaster, reaching hundreds of millions Chinese families on each and every eve of [...]
Tags:CCTV·chunwan·Lin Miaoke·Olympics
China Sports Review Voted Bronze
January 2nd, 2009 · 4 Comments · Announcement
Happy new year, folks! China Sports Review won a bronze in Chinalyst’s China Blog Awards 2008 in the Business-Law Blog category, behind The China Observer and Experience Not Logic. We would like to thank you, dear readers, for voting for us, and will continue bringing you more sports stories about China in the new year. China Sports Review was established in Oct. 2008, [...]
