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ANTA Sports Signs No.1 Tennis Player Jelena Jankovic

ANTA Sports signs Jelena Jankovic

ANTA Sports Products Limited, the Fujian-based Chinese sportswear maker, signed a deal on Jan 18 with the top ranked female tennis player “JJ” Jelena Jankovic. The historic deal clearly marks the company’s ambition to go global, a very good branding move especially compared with Li Ning, who last year signed a two-year contract with the third-tier NBA player Damon Jones, the then Cleveland Cavaliers’ guard now playing for Milwaukee Bucks.

Jelena previously collaborated with Reebok before penned the deal with the Chinese company. Famous for her explosive forehands and powerful straight backhands, the Serb had a taste in No.1 for WTA on 11 August, 2008. With a record of 65 wins and 19 losses in the season of 2008, Jelena is the 18th WTA tennis player who ranked the first in women’s single, and she has become world No. 1 women’s tennis player since 6 October, 2008.

“The recent success of the Beijing Olympics has firmly established China’s reputation as a world power in sport. I feel very honored to be forming a partnership with the leading Chinese sports brand ANTA. I am delighted with the JJ range of products we have developed and I look forward to working with ANTA to promote the development of tennis and the ANTA brand world-wide,” Jelena said to the AFP.

Under the contract,  ANTA Sports will work with top designers from the US and Japan to tailor-make a range of professional sportswear and apparel for Jelena. In addition, the company will be launching a series of products including footwear, apparel and accessories named as “Jelena Jankovic series”. Jelena will be wearing ANTA gear in the Australian Open 2009, from Jan 19 to Feb 1.

 

About ANTA Sports Products Limited:

As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessory. The Group has established extensive distribution network and nationwide retail outlets in China under the management of the distributors.

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3 Comments Post a comment
  1. Randy Meisner #

    Just traveled to Beijing, Shanghai & Hong Kong and could not locate any Anta women’s tennis dresses. In fact, no sales person in any of the stores that we visited (and we visited quite a few) had heard of Anta. Had also read that Anta was taking over all of the Fila retail stores and again, spoke with two different Fila stores in Hong Kong with no luck…

    Do they really sell clothing?

    October 18, 2009
  2. John Bartlett #

    My daughter is a highly ranked junior tennis player in Australia. She loves Anta clothing like Jankovic. Where can I get the clothes.

    Regards,
    John Bartlett

    March 19, 2010
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    January 3, 2016

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