Ian Ayre, commercial director of Liverpool FC and a candidate of the club’s next chief executive, told media recently about their Asian tour plan. “If you are going to build a business overseas a key part is to allow people to touch and feel the product on a regular basis,” said Mr.Ayre. The Reds’ Asian tour has been [...]
Entries from March 6th, 2009
Liverpool FC to Visit Hong Kong in July
March 6th, 2009 · No Comments · Business, Football
Tags:Beijing Guo'an FC·Chelsea·English Premier League·International Football Festival·Italian Super Cup·Liverpool·Manchester United
China to Play Opener in World Baseball Classic
March 5th, 2009 · 1 Comment · Baseball, Business
China is to play Japan in the 2009 World Baseball Classic (WBC) on Mar 5, a 16-team tournament created by Major League Baseball and is held every four years. The team suffered three straight losses to Japan, South Korea and Chinese Taipei in the inaugural WBC Pool A games in 2006. But with the help [...]
Tags:China Baseball League·Jim Lefebvre·MLB·Saitama Seibu Lions·Terry Collins·World Baseball Classic·Wukesong Baseball Field·Zhu Dawei
Li Ning Signs 5-year Deal with Yelena Isinbayeva
March 3rd, 2009 · No Comments · Business, Sportswear, Track and Field
Chinese sportswear manufacturer Li Ning on Monday signed a 5-year sponsorship deal with Yelena Isinbayeva, two-time Olympic pole vault gold medalist and world record holder. The lucrative deal is reportedly worth $ 1.5 million USD annually, the best endorsement offer a company ever made on the track circuit. Yelena Isinbayeva set a new pole vault world record [...]
Tags:branding·endorsement·Li Ning·Sportswear·Yelena Isinbayeva
