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Haier to Open Store at Nets’ New Arena

June 13th, 2009 · 1 Comment · Basketball, Business

From the New York Time‘s City Room blog:

The New Jersey Nets may not have gotten final approval or the financing for their proposed $800 million arena at the Atlantic Yards project near Downtown Brooklyn, but the team has rounded up another lucrative sponsorship deal, with Haier, the giant appliance manufacturer from China.

The agreement with Haier, which makes theNational Basketball Association’s officialhigh-definition television, is expected to be announced within the next several days, according to an executive who was briefed on the deal. The company will have a store within what would be known as Barclays Center, which is part of a planned 22-acre development near Downtown Brooklyn.

Haier America, the sales and marketing arm of the Qingdao-based white-goods giant, signed on as an associate partner of this year’s NBA Nation last month. The company inked a multi-year promotional deal with NBA in 2006.

Partnershiped with NComputing, a California-based desktop virtualization provider, Haier is also expanding its business into overseas PC market.

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