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Choysum: A New Chinese Sports Site to Watch

October 3rd, 2011 · No Comments · American Football, Sports, Sports Media

How do Chinese sports fans keep track of their teams online? Aside from micro-blogging sites, most of them may go to portals like Sina, NetEase or Tencent. Recently, we learned that a Silicon Valley startup is coming to provide them with an alternative.

The site is called Choysum, and it aims to provide weekly or daily news on popular teams in America and Europe via email so that readers can easily follow sports from their phone. For a start, Choysum plans to focus on American football, with its small and growing niche fans in China.  It will  rely on a team of freelancers to report on the 16 games each week and send articles via email to readers.

“We expect the Buffalo Bills, because of Ed Wang, who is the first Chinese-American to play in the NFL, to be the most popular team,” said Clarence Hu, the founder of Choysum, in an email interview. “Our freelancers are passionate fans of each team. By paying people to do something they love, we can make the system sustainable.”

The articles on Choysum are written from the ground up in Chinese with the Chinese sports fan in mind. According to Clarence, they are not translated versions of English originals.  So we can expect their content to be different than most of the usual translations reports on portals and sports sites.

What Choysum is building is very interesting in terms of the production of their content and how they deliver them. But at the end of the day, what matters most is how strong their content are. It sounds like many BChengs and Camerons reporting on the CSL in Chinese for now, and we’ll just have to wait and see.

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