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The Most Talked About Sports Personalities on Weibo in 2013


Kobe Bryant is the most mentioned sports star on Weibo in 2013

Chinese news portal site Sina released today a top-50 list of the most talked about sports personalities in 2013 on Weibo, arguably the most popular micro-blogging platform in China.

The most mentioned athlete this year on Weibo is the LA Lakers star Kobe Bryant, with over 44 million mentions.  Though Mr.Bryant was behind Derrick Rose and LeBron James in shirt sales in China, he really got one back on Weibo. Second on the list is David Beckham, also known as the ambassador of Chinese Super League, with over 18 million mentions. Kaka, the maestro of Italian football club AC Milan, is still very likable among Chinese sports fans with 17 million mentions, topping Real Madrid’s Cristiano Ronaldo and FC Bracelona ace Lionel Messim, who ranked 7th and 10th respectively on the list.

The most talked about Chinese athlete on Weibo is Sun Yang, an Olympic swimming champion. Mr.Sun, however, may not enjoy the exposure as much as fellow athletes on the list as his notoriety on Weibo this year is mainly due to his driving without a license and falling-out with his coach.  Tennis rebel Li Na is ranked 6th on the list.

It’s worth noting that the numbers of mentions may not be as much as Sina stated, because many retweets on Weibo come from fraudulent accounts for various reasons. In fact, the service has seen a 30 percent drop in activity from its users compared with numbers in 2011.

The Top 10 Most Talked About Sports Personalities on Weibo:

  1. Kobe Bryant,  @KobeBryant
  2. David Beckham,   @DavidBeckham
  3. Kaka,  @卡卡 (on Tencent Weibo)
  4. LeBron James:  @詹姆斯  (on Tencent Weibo)
  5. Sun Yang, @孙杨
  6. Li Na, @李娜
  7. Cristiano Ronaldo, @C罗   (on Tencent Weibo)
  8. Tian Liang, @田亮
  9. Dwyane Wade, @DwyaneWade
  10. Lionel Messi, @梅西  (on Tencent Weibo)

The complete top 50 list can be read here in Chinese.


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