To most of Chinese I know, American football is difficult and distant. At Shanghai Scrap, Adam Minter interviews Zhang Nan, Monday Night Football’s play-by-play man in China, who tries his best to engage more Chinese into the sport. Sure, the NFL has a small audience in China (roughly 20,000 viewers watch the weekly simulcast), but [...]
Entries Tagged as 'Sports Media'
Broadcasting Monday Night Football to Chinese Audience
October 23rd, 2009 · 2 Comments · American Football, Sports Media
Tags:broadcasting·Michael Stokes·Monday Night Football·NFL·Sina·Zhang Nan
EPL’s back for free in China (Update3)
August 13th, 2009 · No Comments · Business, Football, Sports Media
So the boycott worked. A few days to the kick-off of this season’s English Premier League, we’ve got some good news for football fans in China. Looks like WinTV, the Guangdong-based pay-sports channel, is looking to sell broadcasting rights to as many local TV stations as possible, as keeping it will neither do no good to [...]
Tags:broadcasting·China Youth Media·English Premier League·media rights·Sina·SMG·Tencent·WinTV
Beijing Games the Most Watched
May 11th, 2009 · 1 Comment · Sports Media
The Times reports that the Beijing Olympics set a world TV record as the most watched live event in human history by attracting more than 1 bln TV audience: The opening ceremony at last year’s Olympic Games in China was the most watched live event in human history, outstripping the moon landings, the funeral of Princess Diana [...]
Tags:broadcasting·CCTV·FS+E·Olympics·Times
After 15 years, China Soccer Ceases Publishing
March 9th, 2009 · No Comments · Football, Sports Media
Another death penalty for Chinese football newspapers. China Soccer (中国足球报), a football news weekly jointly published by China Sports Publications Corporation (中国体育报业总社) and Chinese Football Association, fronted on its 872 issue last Tuesday that reads: To adapt a new economic climate, we are to restructure our product. During the restructuring, China Soccer will temporarily cease publishing [...]
Tags:CFA·CFA Jia League·China Soccer·China Sports Publications Corporation·publishing
Chinese to Enjoy English Premier League for Free? (Update)
January 16th, 2009 · 3 Comments · Baseball, Basketball, Business, Football, Sports Media
Update – EPL is now back for free to Chinese in 2009-2010 season That might be possible from 2010. According to a latest Bloomberg article, some non-media companies may bid for the next 3-year Chinese television broadcasting rights to EPL after the contract runs out with WinTV, a pay-per-view channel run by state-owned Guangdong Provincial [...]
Tags:CCTV·English Premier League·media rights·MLB·NBA·p2p·piracy·Titan Sports·WinTV
