Of about 25 friends we talked to yesterday, three Canadians included, only one person actually knew that the Harbin Winter Universiade was coming.
"I won't watch any of the games, as I don't play those sports," said Liu Hongchao, a 25-year-old university graduate who plays football in his free time. "No one here even watches Universiade, let alone the winter games." Liu's view is probably shared by many Chinese sports editors, as we couldn't find coverage of the Winter Universiade on the front covers of all the sports publications and the Internet portals in the country so far. Winter sports seem too far away from most of Chinese people.