An article looking at the latest tennis duo from China, and how some of the world’s less-reported sports are producing China’s future athletic stars. For all of about five seconds, there was discussion about an “all Chinese” final in the Australian Open. The People’s Daily newspaper had already crowned Li Na and Zheng Jie — [...]
Entries Tagged as 'Tennis'
Almost Is Still Newsworthy in Tennis
January 28th, 2010 · 1 Comment · Sports, Tennis
Tags:Australian Open·Bird's Nest·Ding Junhui·ESPN·Guo Jingjing·Justine Henin·Li Na·Liu Jiayu·Liu Xiang·Olympic Games·People's Daily·Serena Williams·Shanghai Sharks·Vancouver 2010·Yao Ming·Zheng Jie
ANTA Sports Signs No.1 Tennis Player Jelena Jankovic
January 20th, 2009 · 2 Comments · Business, Sportswear, Tennis
ANTA Sports Products Limited, the Fujian-based Chinese sportswear maker, signed a deal on Jan 18 with the top ranked female tennis player “JJ” Jelena Jankovic. The historic deal clearly marks the company’s ambition to go global, a very good branding move especially compared with Li Ning, who last year signed a two-year contract with the [...]
Tags:ANTA Sports·branding·endorsement·Jelena Jankovic·Li Ning·Sportswear
