An op-ed on how despite the rise in sporting venues throughout China, the country’s sports stadiums remain empty once the lights fade and the games conclude. There is no question that large, global sporting events can help change the image of a city. Governments use the spectacles as a means to redevelop or invest further [...]
Entries Tagged as 'Track and Field'
If You Build it, They Won’t Come
December 8th, 2009 · No Comments · Basketball, Business, Football, Government, Racing, Sports, Sports Media, Track and Field
Tags:2008 Olympic Games·2010 Guangzhou Asian Games·Beijing·Beijing Organizing Committee·China Basketball Association·East Asian Games·Harbin·Jiangsu·MLB·National Games·NBA·NFL·Premier League·Robot Games
Li Ning Signs 5-year Deal with Yelena Isinbayeva
March 3rd, 2009 · No Comments · Business, Sportswear, Track and Field
Chinese sportswear manufacturer Li Ning on Monday signed a 5-year sponsorship deal with Yelena Isinbayeva, two-time Olympic pole vault gold medalist and world record holder. The lucrative deal is reportedly worth $ 1.5 million USD annually, the best endorsement offer a company ever made on the track circuit. Yelena Isinbayeva set a new pole vault world record [...]
Tags:branding·endorsement·Li Ning·Sportswear·Yelena Isinbayeva
