China Sports Review header image 4

Entries Tagged as 'Sportswear'

Li Ning to Open First Store in the US

December 26th, 2009 · No Comments · Business, Sportswear

Chinese sportswear maker Li Ning is to open its first store in the US on January 4 next year, according to Li Ning Sports USA, its US subsidiary’s recent Facebook page update: It’s official…….Come visit the first Li-Ning retail store in Portland on 1/4! We will be open Monday-Saturday from 10am-6pm. E-commerce is coming soon at www.li-ningusa.com Li [...]

[Read more →]

Tags:·······

Li Ning Signs 5-year Deal with Yelena Isinbayeva

March 3rd, 2009 · No Comments · Business, Sportswear, Track and Field

Chinese sportswear manufacturer Li Ning on Monday signed a 5-year sponsorship deal with Yelena Isinbayeva, two-time Olympic pole vault gold medalist and world record holder. The lucrative deal is reportedly worth $ 1.5 million USD annually, the best endorsement offer a company ever made on the track circuit. Yelena Isinbayeva set a new pole vault world record [...]

[Read more →]

Tags:····

Chinese Super League Unbanned by CCTV

February 14th, 2009 · No Comments · Football, Government, Sports Regime, Sportswear

China’s FA told media on Feb. 13 that CCTV, the country’s main TV broadcaster, will continue to air Chinese Super League (CSL) in 2009, after a 3-match ban since the 28 round of the 2008 Season. In an interview with Titan Sports (体坛周报) last November , Jiang Heping, the head of CCTV’s sports channel accused [...]

[Read more →]

Tags:··············

ANTA Sports Signs No.1 Tennis Player Jelena Jankovic

January 20th, 2009 · 2 Comments · Business, Sportswear, Tennis

ANTA Sports Products Limited, the Fujian-based Chinese sportswear maker, signed a deal on Jan 18 with the top ranked female tennis player “JJ” Jelena Jankovic. The historic deal clearly marks the company’s ambition to go global, a very good branding move especially compared with Li Ning, who last year signed a two-year contract with the [...]

[Read more →]

Tags:·····