Li Ning is slipping, and has been losing its market share to other Chinese brands in the smaller cities. From Caixin: On May 24, Li Ning announced the resignations of three senior executives – COO Guo Jianxin, Chief Marketing Officer Fang Shiwei, and Director of E-commerce Lin Li. A source blamed the exodus on the [...]
Entries Tagged as 'Sportswear'
Li Ning Caught In The Middle
June 21st, 2011 · No Comments · Business, Sportswear
Tags:361 Degrees·ANTA Sports·branding·Li Ning·marketing·Peak Sports Products
Action Sports And Sport Participation in China
June 20th, 2011 · No Comments · Business, Extreme Sports, Government, Sports Regime, Sportswear
Thoughtful China has a very interesting video discussion lately on action sports and sports participation in China that really worth checking out. In the video, Harvey Davis, vice president at ESPN’s Events Management Group, reckons that “these [action] sports are now recognized in China as real sports, with real committees and real organizations reporting up [...]
Tags:action sports·Chen Jie·ESPN·extreme sports·Harvey Davis·KIA X Games Asia·PT Black·Shanghai·Shen Jian·SMP·sports participation·Thoughtful China
Li Ning to Open First Store in the US
December 26th, 2009 · 1 Comment · Business, Sportswear
Chinese sportswear maker Li Ning is to open its first store in the US on January 4 next year, according to Li Ning Sports USA, its US subsidiary’s recent Facebook page update: It’s official…….Come visit the first Li-Ning retail store in Portland on 1/4! We will be open Monday-Saturday from 10am-6pm. E-commerce is coming soon at www.li-ningusa.com Li [...]
Tags:Badminton·Hong Kong·Li Ning·Nike·Portland·Singapore·Sportswear·Tsim Sha Tsui
Li Ning Signs 5-year Deal with Yelena Isinbayeva
March 3rd, 2009 · No Comments · Business, Sportswear, Track and Field
Chinese sportswear manufacturer Li Ning on Monday signed a 5-year sponsorship deal with Yelena Isinbayeva, two-time Olympic pole vault gold medalist and world record holder. The lucrative deal is reportedly worth $ 1.5 million USD annually, the best endorsement offer a company ever made on the track circuit. Yelena Isinbayeva set a new pole vault world record [...]
Tags:branding·endorsement·Li Ning·Sportswear·Yelena Isinbayeva
Chinese Super League Unbanned by CCTV
February 14th, 2009 · No Comments · Football, Government, Sports Regime, Sportswear
China’s FA told media on Feb. 13 that CCTV, the country’s main TV broadcaster, will continue to air Chinese Super League (CSL) in 2009, after a 3-match ban since the 28 round of the 2008 Season. In an interview with Titan Sports (体坛周报) last November , Jiang Heping, the head of CCTV’s sports channel accused [...]
Tags:Adidas·Beijing Guo'an FC·broadcasting·CCTV·CFA·CSL·GASC·juguo·Mark Milligan·Nike·Shandong Luneng FC·Shanghai Shenhua FC·sponsorship·Titan Sports·Zhou Haibin
ANTA Sports Signs No.1 Tennis Player Jelena Jankovic
January 20th, 2009 · 2 Comments · Business, Sportswear, Tennis
ANTA Sports Products Limited, the Fujian-based Chinese sportswear maker, signed a deal on Jan 18 with the top ranked female tennis player “JJ” Jelena Jankovic. The historic deal clearly marks the company’s ambition to go global, a very good branding move especially compared with Li Ning, who last year signed a two-year contract with the [...]
Tags:ANTA Sports·branding·endorsement·Jelena Jankovic·Li Ning·Sportswear
