Li Ning is slipping, and has been losing its market share to other Chinese brands in the smaller cities. From Caixin: On May 24, Li Ning announced the resignations of three senior executives – COO Guo Jianxin, Chief Marketing Officer Fang Shiwei, and Director of E-commerce Lin Li. A source blamed the exodus on the [...]
Entries Tagged as 'ANTA Sports'
Li Ning Caught In The Middle
June 21st, 2011 · No Comments · Business, Sportswear
Tags:361 Degrees·ANTA Sports·branding·Li Ning·marketing·Peak Sports Products
ANTA Sports Signs No.1 Tennis Player Jelena Jankovic
January 20th, 2009 · 2 Comments · Business, Sportswear, Tennis
ANTA Sports Products Limited, the Fujian-based Chinese sportswear maker, signed a deal on Jan 18 with the top ranked female tennis player “JJ” Jelena Jankovic. The historic deal clearly marks the company’s ambition to go global, a very good branding move especially compared with Li Ning, who last year signed a two-year contract with the [...]
Tags:ANTA Sports·branding·endorsement·Jelena Jankovic·Li Ning·Sportswear
