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Entries Tagged as 'ANTA Sports'

Li Ning Caught In The Middle

June 21st, 2011 · No Comments · Business, Sportswear

Li Ning is slipping, and has been losing its market share to other Chinese brands in the smaller cities. From Caixin: On May 24, Li Ning announced the resignations of three senior executives – COO Guo Jianxin, Chief Marketing Officer Fang Shiwei, and Director of E-commerce Lin Li. A source blamed the exodus on the [...]

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ANTA Sports Signs No.1 Tennis Player Jelena Jankovic

January 20th, 2009 · 2 Comments · Business, Sportswear, Tennis

ANTA Sports Products Limited, the Fujian-based Chinese sportswear maker, signed a deal on Jan 18 with the top ranked female tennis player “JJ” Jelena Jankovic. The historic deal clearly marks the company’s ambition to go global, a very good branding move especially compared with Li Ning, who last year signed a two-year contract with the [...]

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