FC Barcelona and China Find Hope in Each Other
FC Barcelona, the club who plays the most beautiful football in the world, is building its success in China, and they're approaching the market in a way that no other club has done before.
Last month, Sandro Rosell, Barça's new president, was traveling in China with his colleagues. Unlike others, their trip was not about friendly games or cooperation with local clubs, but laying down guanxi with Chinese politicians and clenching a business deal with a giant Internet firm.