Chinese sportswear manufacturer Li Ning on Monday signed a 5-year sponsorship deal with Yelena Isinbayeva, two-time Olympic pole vault gold medalist and world record holder. The lucrative deal is reportedly worth $ 1.5 million USD annually, the best endorsement offer a company ever made on the track circuit. Yelena Isinbayeva set a new pole vault world record [...]
Entries Tagged as 'branding'
Li Ning Signs 5-year Deal with Yelena Isinbayeva
March 3rd, 2009 · No Comments · Business, Sportswear, Track and Field
Tags:branding·endorsement·Li Ning·Sportswear·Yelena Isinbayeva
Michael Phelps’ Video Apology to Chinese Fans
February 12th, 2009 · 1 Comment · Business
Olympic swimmer Michael Phelps yesterday on Feb. 11 issued a video apology customized to his Chinese fans. The eight gold medals winner at the Beijing Olympic was caught somking marijuana during a student party by a British newspaper. Phelps has already signed endorsement deals with brands including Speedo swimwear, Omega watches, Visa Inc, Subway sandwiches and [...]
ANTA Sports Signs No.1 Tennis Player Jelena Jankovic
January 20th, 2009 · 2 Comments · Business, Sportswear, Tennis
ANTA Sports Products Limited, the Fujian-based Chinese sportswear maker, signed a deal on Jan 18 with the top ranked female tennis player “JJ” Jelena Jankovic. The historic deal clearly marks the company’s ambition to go global, a very good branding move especially compared with Li Ning, who last year signed a two-year contract with the [...]
Tags:ANTA Sports·branding·endorsement·Jelena Jankovic·Li Ning·Sportswear
Baijiu Branding, Olympic Style
December 20th, 2008 · 3 Comments · Business
Shanghaiist guys had for us some ‘swellfun‘ last month. Now the Guizhou-based Kweichow Moutai Co. seems to have come up with a new way of baijiu branding by adding a little Olympic flavor into their drinks. The company, producing probably the most renowned Chinese liquor, or baijiu, collaborated with the Beijing National Aquatics Center Co., [...]
Tags:branding·Olympics·water cube
China May Drop F1 Race in Shanghai As Its Economy Slows
November 15th, 2008 · 2 Comments · Business, Racing
Chinese Grand Prix, hosted at the $450m Shanghai International Circuit since 2004, may see its end in 2010 when the contract with F1 expires. “We’re doing the assessment. By next year we should be able to give you an answer,” Qiu Weichang, deputy director of the Shanghai Administration of Sports, told AFP on Thursday when [...]
Tags:branding·Chinese Grand Prix·economy·Formula 1·Shanghai·World Expo 2010
