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Posts tagged ‘broadcasting’

Broadcasting Monday Night Football to Chinese Audience

To most of Chinese I know, American football is difficult and distant. At Shanghai Scrap, Adam Minter interviews Zhang Nan, Monday Night Football’s play-by-play man in China, who tries his best to engage more Chinese into the sport.

Sure, the NFL has a small audience in China (roughly 20,000 viewers watch the weekly simulcast), but Zhang – as the play-by-play man – has a key role in helping the NFL expand it. And in doing so, it’s partly his responsibility to figure out a way to translate this most American of sports to a Chinese audience that has almost no knowledge or experience with it. The challenge is technical, cultural, and linguistic, and on Wednesday afternoon I spoke to Zhang (to the right of his broadcast partner, Guo Aibing, in the photo below) about how he handles the responsibilities.

EPL’s back for free in China (Update3)

The company so far has snatched deals with Guangdong TV, Jilin TV, Zhengzhou TV and SMG Shanghai, meaning that EPL will be back for free in Guangdong, Jilin, Henan Provinces and Shanghai. It appears WinTV is currently in talks with several other channels including Beijing TV. Guangdong, Jilin and Zhengzhou will air one game a week while Shanghai to broadcast four matches. Earlier this month, China Youth Media announced that they'll broadcast this season's EPL to China's 30 million plus colleage students via Kooboo, a video-sharing website, as part of a licensing agreement between them and WinTV.

The company so far has snatched deals with Guangdong TV, Jilin TV, Zhengzhou TV and SMG Shanghai, meaning that EPL will be back for free in Guangdong, Jilin, Henan Provinces and Shanghai. It appears WinTV is currently in talks with several other channels including Beijing TV. Guangdong, Jilin and Zhengzhou will air one game a week while Shanghai to broadcast four matches. Earlier this month, China Youth Media announced that they'll broadcast this season's EPL to China's 30 million plus colleage students via Kooboo, a video-sharing website, as part of a licensing agreement between them and WinTV.

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Beijing Games the Most Watched

The Times reports that the Beijing Olympics set a world TV record as the most watched live event in human history by attracting more than 1 bln TV audience:

The opening ceremony at last year’s Olympic Games in China was the most watched live event in human history, outstripping the moon landings, the funeral of Princess Diana and Barack Obama’s inauguration. The Sunday Times can reveal that the Beijing extravaganza, staged at the Bird’s Nest stadium on August 8, attracted the world’s first “genuine 1 billion” television audience, according to an authoritative report to be released tomorrow.

The report shows at least 593m people around the world, including 5m in Britain, watched the four-hour show in its entirety (the “average” audience), while 984m tuned in for part of it (the total audience or “reach”, which excludes those who watched in public places).

Sadly, at least 16 residential communities, ours included, were reportedly blacked out of that 593 million, who the authorities couldn’t care less about.

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Chinese Super League Unbanned by CCTV

China's FA told media on Feb. 13 that CCTV, the country's main TV broadcaster, will continue to air Chinese Super League (CSL) in 2009, after a 3-match ban since the 28 round of the 2008 Season. In an interview with a Chinese sports journal last November , Jiang Heping, the head of CCTV's sports channel accused players of lacking "professional ethics", and decided to cut all reporting related with the league since then

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