Chinese sportswear manufacturer Li Ning on Monday signed a 5-year sponsorship deal with Yelena Isinbayeva, two-time Olympic pole vault gold medalist and world record holder. The lucrative deal is reportedly worth $ 1.5 million USD annually, the best endorsement offer a company ever made on the track circuit. Yelena Isinbayeva set a new pole vault world record [...]
Entries Tagged as 'endorsement'
Li Ning Signs 5-year Deal with Yelena Isinbayeva
March 3rd, 2009 · No Comments · Business, Sportswear, Track and Field
Tags:branding·endorsement·Li Ning·Sportswear·Yelena Isinbayeva
ANTA Sports Signs No.1 Tennis Player Jelena Jankovic
January 20th, 2009 · 2 Comments · Business, Sportswear, Tennis
ANTA Sports Products Limited, the Fujian-based Chinese sportswear maker, signed a deal on Jan 18 with the top ranked female tennis player “JJ” Jelena Jankovic. The historic deal clearly marks the company’s ambition to go global, a very good branding move especially compared with Li Ning, who last year signed a two-year contract with the [...]
Tags:ANTA Sports·branding·endorsement·Jelena Jankovic·Li Ning·Sportswear
