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Entries Tagged as 'endorsement'

Li Ning Signs 5-year Deal with Yelena Isinbayeva

March 3rd, 2009 · No Comments · Business, Sportswear, Track and Field

Chinese sportswear manufacturer Li Ning on Monday signed a 5-year sponsorship deal with Yelena Isinbayeva, two-time Olympic pole vault gold medalist and world record holder. The lucrative deal is reportedly worth $ 1.5 million USD annually, the best endorsement offer a company ever made on the track circuit. Yelena Isinbayeva set a new pole vault world record [...]

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ANTA Sports Signs No.1 Tennis Player Jelena Jankovic

January 20th, 2009 · 2 Comments · Business, Sportswear, Tennis

ANTA Sports Products Limited, the Fujian-based Chinese sportswear maker, signed a deal on Jan 18 with the top ranked female tennis player “JJ” Jelena Jankovic. The historic deal clearly marks the company’s ambition to go global, a very good branding move especially compared with Li Ning, who last year signed a two-year contract with the [...]

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