China Sports Review header image 4

Entries Tagged as 'Jelena Jankovic'

ANTA Sports Signs No.1 Tennis Player Jelena Jankovic

January 20th, 2009 · 2 Comments · Business, Sportswear, Tennis

ANTA Sports Products Limited, the Fujian-based Chinese sportswear maker, signed a deal on Jan 18 with the top ranked female tennis player “JJ” Jelena Jankovic. The historic deal clearly marks the company’s ambition to go global, a very good branding move especially compared with Li Ning, who last year signed a two-year contract with the [...]

[