Li Ning is slipping, and has been losing its market share to other Chinese brands in the smaller cities. From Caixin: On May 24, Li Ning announced the resignations of three senior executives – COO Guo Jianxin, Chief Marketing Officer Fang Shiwei, and Director of E-commerce Lin Li. A source blamed the exodus on the [...]
Entries Tagged as 'marketing'
Li Ning Caught In The Middle
June 21st, 2011 · No Comments · Business, Sportswear
Tags:361 Degrees·ANTA Sports·branding·Li Ning·marketing·Peak Sports Products
The CBA All-Star Weekend, Still a Disappointing Knockoff
March 21st, 2011 · 3 Comments · Basketball, Business
There’s a moment of awkwardness after Wang Zhizhi trying to reach out to the audience through his microphone. “Ni Men Jiu Shi Rong Yu,” the Bayi Rockets center shouted. It looked Wang, the first Chinese to have played in the NBA, knew too that what he was speaking was weird. The words basically mean “you [...]
Tags:CBA All-Star Weekend·marketing·MasterCard Center·merchandising·Quincy Douby·Stephon Marbury·Wang Zhizhi·Wukesong Arena
NFL Cancels China Bowl, Again
December 12th, 2008 · 3 Comments · American Football, Business
The New York Times noted early this week that NFL will cut 150 jobs after the superbowl. Below are some excerpts: The N.F.L., widely considered the most successful sports league in North America, will reduce its staff by about 150 employees after theSuper Bowl in response to the slumping economy, Commissioner Roger Goodell told staff [...]
