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Posts tagged ‘marketing’

The 2014 World Cup: Which Team Got The Most Chinese Supporters on Weibo?

Sina Weibo, arguably China’s most popular social networking service, recently launched a World Cup page for its users.

An interesting function Weibo introduced is it allows users to place a national flag of any team competing in Brazil (China included too) next to his or her Weibo handle. The service has been quite popular amongst football fans on the platform.

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Li Ning Caught In The Middle

On May 24, Li Ning announced the resignations of three senior executives – COO Guo Jianxin, Chief Marketing Officer Fang Shiwei, and Director of E-commerce Lin Li. A source blamed the exodus on the failed campaign.

That same day, Li Ning's Hong Kong-listed shares declined 8.4 percent. The stock has continued losing ground ever since, falling to HK$ 13.38 on June 9, far below the past year's peak of HK$ 29.35. The company's market capitalization has declined more than HK$ 16.8 billion

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The CBA All-Star Weekend, Still a Disappointing Knockoff

There's a moment of awkwardness after Wang Zhizhi trying to reach out to the audience through his microphone. "Ni Men Jiu Shi Rong Yu," the Bayi Rockets center shouted. It looked Wang, the first Chinese to have played in the NBA, knew too that what he was speaking was weird. The words basically mean "you are glory" in English. But when it get translated into Chinese, it took a moment for people to get it, as rarely did they hear someone says that. It sounded more like English but the big man was actually speaking in your language. My friend gave me an awkward laugh and blushed when Wang finished. And we both thought it was not his idea to say that.

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NFL Cancels China Bowl, Again

This is actually the second cancellation of the NFL China game this year. The 2008 game, which scheduled for August 9 between New England Patriots and Seattle Seahawks, was called off by NFL this April, with the reason that they wanted to concentrate their "global resources" on next October's regular season game in London.

NFL China has been concentrating on developing grassroots fans in local colleges by staging various events and also marketing themselves on TV and the Internet. Chinese fans can now watch games on CCTV and Shanghai TV, and a live game is also available once a week on, a major Chinese web portal.

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