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Entries Tagged as 'Sina'

Broadcasting Monday Night Football to Chinese Audience

October 23rd, 2009 · 2 Comments · American Football, Sports Media

To most of Chinese I know, American football is difficult and distant. At Shanghai Scrap, Adam Minter interviews Zhang Nan, Monday Night Football’s play-by-play man in China, who tries his best to engage more Chinese into the sport. Sure, the NFL has a small audience in China (roughly 20,000 viewers watch the weekly simulcast), but [...]

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EPL’s back for free in China (Update3)

August 13th, 2009 · No Comments · Business, Football, Sports Media

So the boycott worked. A few days to the kick-off of this season’s English Premier League, we’ve got some good news for football fans in China. Looks like WinTV, the Guangdong-based pay-sports channel, is looking to sell broadcasting rights to as many local TV stations as possible, as keeping it will neither do no good to [...]

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