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Posts tagged ‘sponsorship’

Jul 20

Hisense strikes partnership with German side Schalke 04

Hisense Establishes Partnership With FC Schalke 04

A month after Suning becoming the first Chinese sponsor of FC Barcelona, Chinese white goods and electronics manufacturer Hisense reached a partnership deal with German football club FC Schalke 04 this week.

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Jun 13

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Haier to Open Store at Nets’ New Arena

The agreement with Haier is expected to be announced within the next several days, according to an executive who was briefed on the deal. The company will have a store within what would be known as Barclays Center, which is part of a planned 22-acre development near Downtown Brooklyn.

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Mar 21

Pirelli Signs Three-year Sponsorship Deal with Chinese Super League

Italian tyre maker Pirelli becomes the new CSL title sponsor this Friday after signing a three-year sponsorship deal with Chinese Football Association. "We're satisfied with Pirelli's offer and their brand will help boost CSL's image," said Zhang Lu, vice president of Beijing Guo'an club, who helped facilitate the deal. The deal was reportedly worth 5 million euros (US $ 6.78 million) yearly but details remain undisclosed by the two parties.

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Feb 14

Chinese Super League Unbanned by CCTV

China's FA told media on Feb. 13 that CCTV, the country's main TV broadcaster, will continue to air Chinese Super League (CSL) in 2009, after a 3-match ban since the 28 round of the 2008 Season. In an interview with a Chinese sports journal last November , Jiang Heping, the head of CCTV's sports channel accused players of lacking "professional ethics", and decided to cut all reporting related with the league since then

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