From the New York Time’s City Room blog:
The New Jersey Nets may not have gotten final approval or the financing for their proposed $800 million arena at the Atlantic Yards project near Downtown Brooklyn, but the team has rounded up another lucrative sponsorship deal, with Haier, the giant appliance manufacturer from China.
The agreement with Haier, [...]
Entries Tagged as 'sponsorship'
Pirelli Signs Three-year Sponsorship Deal with Chinese Super League
March 21st, 2009 · No Comments · Business, Football
Italian tyre maker Pirelli becomes the new CSL title sponsor this Friday after signing a three-year sponsorship deal with Chinese Football Association. “We’re satisfied with Pirelli’s offer and their brand will help boost CSL’s image,” said Zhang Lu, vice president of Beijing Guo’an club, who helped facilitate the deal. The deal was reportedly worth 5 [...]
Tags:CCTV·CFA·CSL·Inter Milan·Pirelli·sponsorship
Chinese Super League Unbanned by CCTV
February 14th, 2009 · No Comments · Football, Government, Sports Regime, Sportswear
China’s FA told media on Feb. 13 that CCTV, the country’s main TV broadcaster, will continue to air Chinese Super League (CSL) in 2009, after a 3-match ban since the 28 round of the 2008 Season. In an interview with Titan Sports (体坛周报) last November , Jiang Heping, the head of CCTV’s sports channel accused [...]
Tags:Adidas·Beijing Guo'an FC·broadcasting·CCTV·CFA·CSL·GASC·juguo·Mark Milligan·Nike·Shandong Luneng FC·Shanghai Shenhua FC·sponsorship·Titan Sports·Zhou Haibin
