China Sports Review » sponsorship

Haier to Open Store at Nets’ New Arena

David — Fri, 12 Jun 2009 17:59:14 +0000

From the New York Time‘s City Room blog:

The New Jersey Nets may not have gotten final approval or the financing for their proposed $800 million arena at the Atlantic Yards project near Downtown Brooklyn, but the team has rounded up another lucrative sponsorship deal, with Haier, the giant appliance manufacturer from China.

The agreement with Haier, which makes theNational Basketball Association’s officialhigh-definition television, is expected to be announced within the next several days, according to an executive who was briefed on the deal. The company will have a store within what would be known as Barclays Center, which is part of a planned 22-acre development near Downtown Brooklyn.

Haier America, the sales and marketing arm of the Qingdao-based white-goods giant, signed on as an associate partner of this year’s NBA Nation last month. The company inked a multi-year promotional deal with NBA in 2006.

Partnershiped with NComputing, a California-based desktop virtualization provider, Haier is also expanding its business into overseas PC market.

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Pirelli Signs Three-year Sponsorship Deal with Chinese Super League

David — Fri, 20 Mar 2009 19:34:59 +0000

Internazionale players wearing "Pirelli" in Chinese on their jerseys

Italian tyre maker Pirelli becomes the new CSL title sponsor this Friday after signing a three-year sponsorship deal with Chinese Football Association. “We’re satisfied with Pirelli’s offer and their brand will help boost CSL’s image,” said Zhang Lu, vice president of Beijing Guo’an club, who helped facilitate the deal. The deal was reportedly worth 5 million euros (US $ 6.78 million) yearly but details remain undisclosed by the two parties.

Pirelli is the primary sponsor of the Italian football club Internazionale, or Inter Milan. The company launched a plant in China’s Shandong province in 2005 for the production of radial truck tyres. Since then, Inter players had begun to wear jerseys with “倍耐力” – Pirelli’s name in mandarin Chinese – four times each season to better market the Italian brand. “The world, as we know, is suffering an economic crisis but we are very optimistic about China’s situation,” said Giuseppe Cattaneo, CEO at Pirelli Tyre China Co. Ltd.

Chinese Super League is back on CCTV this year, after a three-match ban since last November for on-field fighting and club withdrawals caused by FA’s poor management. The league suffered greatly all these years by match-fixing, bribing and underground gambling. CFA told press early this month that judiciary professionals will join its regulatory bureau to help clean up cancers in the league.

The new 2009 seasonn of CSL will begin from today on March 21.

Photo: inter.it

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Chinese Super League Unbanned by CCTV

David — Sat, 14 Feb 2009 10:20:37 +0000

China’s FA told media on Feb. 13 that CCTV, the country’s main TV broadcaster, will continue to air Chinese Super League (CSL) in 2009, after a 3-match ban since the 28 round of the 2008 Season. In an interview with Titan Sports (体坛周报) last November , Jiang Heping, the head of CCTV’s sports channel accused players of lacking “professional ethics”, and decided to cut all reporting related with the league since then.

The new CSL season will be kicked off on March 21, with Shanghai Shenhua, Shandong Luneng and Beijing Guoan are among the favorites. While the defending champion Shandon Luneng lost their midfield general Zhou Haibin to PSV Eindhoven, Shanghai Shenhua spent over $ 8 ml USD in the transfer market this winter, snatching Mark Milligan from Newcastle United Jets in Australia’s A-League and another two players from FC MTZ-RIPO, a team in Belarusian Premier League. The Beijing Guo’an FC, or Imperial Guard, received a RMB 20 million yuan (roughly $ 2.92 million USD) boost from Beijing Municipal Bureau of Sport (BMBS) this January, and Li Weimiao, head of the Beijing Municipal Football Administrative Center, the football governing body under BMBS, became vice president of Guo’an Club.

There’s been rumors that the decision makers at General Administration of Sport in China (GASC) has been discussing whether to nationalize Chinese football by getting back clubs’ ownerships. “This could be the first step of GASC’s nationalization plan,” said Nan Fang, a former Beijing Guo’an midfielder to China Sports Review, “If they do it, they’re probably going to cross the river by feeling the stones.” Nan, co-founder and coach of Beijing Langyue Football School, attributes the futility of Chinese football to bad environment, namely fixed games and bribes in the league. “You can’t whiz everything back into the 80s. Things changed.” Aside from help fund a friendly match with world champion club Manchester Utd, BMBS will also help Guo’an develop youth players in the government-funded sports schools. “This would bring more young talents into the pool,” Nan noted. “I think the problem is whether they have enough good coaches there.”

China’s FA is currently in talks with Nike for a sponsorship deal. The sportswear manufacturer is reportedly to have prepared a 10-year-long contract for the clubs, with each club in the 2009 season could get equipments worth of RMB 5 ml and another RMB 1.5 ml fund. A lot money for some, the deal might not sound very riveting to big clubs like Beijing Guo’an, who is currently sponsored by Adidas.

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