Reviewing the 2012 Nike Festival of Sport
The second Nike Festival of Sport (FoW) took place in Shanghai last weekend. Brash, loud and invariably crowded, the inaugural event had a very Chinese feel to its organisation and this time around, the global sports giant was hoping for an event that had the same buzz and without the chaos.
Situated on the car parks and astroturf pitches surrounding the Shanghai stadium, things certainly felt neater and more thought-out than what had been predicted and from an accessibility point of view, there certainly didn’t seem to be any problems. Everything was sign posted and there seemed to be a clear line of communication between event organisers and the people coming to see the various events.



